The Hellenic American Union in cooperation with the Hellenic American University offers you the Certificate in Public Relations. This 60-hour program will provide you with a comprehensive overview of public relations concepts, processes and applications. During the sessions, you will examine conceptual frameworks with an emphasis on the practical application of appropriate analysis, decision-making, ethics, implementation and evaluation strategies, and media relations.
Content
The function of Public Relations
Professional public relations: the right attitude
Applied PR: Counselling, media management, crisis management, lobbying
Communication and Public Relations
Integrated marketing communications
The communication process
The basics, the "musts", the message, the symbols, the techniques
Public Relations and the impact of image
The public
The influence of the audience
Public opinion: how to be convincing
Consumer relations, research and surveys
The ethics of Public Relations
Media and Public Relations
Public Relations Writing
Strategic Public Relations
Press Representation
Crisis Management
Event Management
Media events, press conferences
Sponsorships, recruitment
Employee relations, internal events
A Rewarding Learning Experience
You are respected for the time you invest and the energy you devote to this program. You can expect market-relevant, up-to-date content in a comfortable learning environment, where collaboration and participation is constantly promoted. To accommodate different learning styles, we use a mix of delivery methods, which include:
Team Discussions / Case Studies: you will contribute with your views, ideas and experiences in discussions and analyses of various issues
Simulations / Business Games: these interactive exercises are based on scenarios that simulate issues and challenges you face in real business
Guest Speakers: you will have the chance to learn the latest developments in the field from executives of the Greek market who will address certain sessions
Extra Session on Business Finance: a 7-hour introduction to business finance is offered for free in October for all of you who are interested in acquiring an understanding of accounting concepts, financial planning and financial decisions
Timetable
5/10/2009 - 8/3/2010
Monday 18:30 - 21:30
Assessment & Certificate Requirements
You need a grade of at least 50 out of 100 to successfully complete the course and gain your certificate. Your overall grade is based on the following assessment system:
Your overall performance is marked on your certificate according to set standards as follows:
50-77: Pass, 78-85: Pass with Honors, 86+: Pass with Distinction