Thoughts On Remembrance

Hellenic American Union PR

The Hellenic American Union in cooperation with the Hellenic American University offers you the Certificate in Public Relations. This 60-hour program will provide you with a comprehensive overview of public relations concepts, processes and applications. During the sessions, you will examine conceptual frameworks with an emphasis on the practical application of appropriate analysis, decision-making, ethics, implementation and evaluation strategies, and media relations.

Content

The function of Public Relations

• Professional public relations: the right attitude
• Applied PR: Counselling, media management, crisis management, lobbying

Communication and Public Relations

• Integrated marketing communications
• The communication process
• The basics, the "musts", the message, the symbols, the techniques

Public Relations and the impact of image

• Image-making strategies
• Social IQ - how to be popular
• Body language techniques and presentation skills

The public

• The influence of the audience
• Public opinion: how to be convincing
• Consumer relations, research and surveys

The ethics of Public Relations

• The law and ethics
• Fine-tuning for keeping the balance

Media and Public Relations

• Media Management, media placements
• Electronic media management
• Creating credibility

Public Relations Writing

• Strategic writing and the tone of voice
• Writing according to the medium

Strategic Public Relations

• Press Representation
• Crisis Management

Event Management

• Media events, press conferences
• Sponsorships, recruitment
• Employee relations, internal events

A Rewarding Learning Experience

You are respected for the time you invest and the energy you devote to this program. You can expect market-relevant, up-to-date content in a comfortable learning environment, where collaboration and participation is constantly promoted. To accommodate different learning styles, we use a mix of delivery methods, which include:

• Team Discussions / Case Studies: you will contribute with your views, ideas and experiences in discussions and analyses of various issues
• Simulations / Business Games: these interactive exercises are based on scenarios that simulate issues and challenges you face in real business
• Guest Speakers: you will have the chance to learn the latest developments in the field from executives of the Greek market who will address certain sessions
• Extra Session on Business Finance: a 7-hour introduction to business finance is offered for free in October for all of you who are interested in acquiring an understanding of accounting concepts, financial planning and financial decisions

Timetable

5/10/2009 - 8/3/2010

Monday 18:30 - 21:30

Assessment & Certificate Requirements

You need a grade of at least 50 out of 100 to successfully complete the course and gain your certificate. Your overall grade is based on the following assessment system:

• 20% class participation (no more than 3 absences or 9 hours are allowed)
• 20% multiple-choice test
• 60% PR plan preparation

Your overall performance is marked on your certificate according to set standards as follows:

50-77: Pass, 78-85: Pass with Honors, 86+: Pass with Distinction